Website Design that WORKS

"On behalf of Promark Promotions, I would like to take this opportunity of expressing my gratitude to you and Julie for the excellent work that FX Digital did in designing our website.

It took longer that it should to decide that a website would be appropriate for our business but once the decision was made and now we have the finished result, we are very pleased with the responses we are receiving.

At Promark Promotions, we place great emphasis on service to our clients; therefore we are very aware and take note of the service that we receive from our suppliers, etc.

FX Digital has been excellent in the follow-up technical support and service it provides following the completion of the website design.

Thank you again, we would have no hesitation in recommending your company."

Barry Watkins
Principle
Promark Promotions (Australia)

Promotion...

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Successful Website Promotion

So, now you've come a long way in promoting your site, but you still seek more hits on that hit counter. Where else can you look for these extra Web surfers?

Link Trades

In business, we call it a "parallel industry", and often times what it results in is a "cooperative marketing effort". On the Internet, these are sites which act in some way to compliment your own, and vise-versa.

Say for example, you just created the all-time, most extravagant site dedicated to the film "Titanic" that the World Wide Web has ever seen. At the same time, you know of another particular site that serves the sole purpose of a shrine to Leonardo DeCaprio. It might be a correct assumption that Web surfers who are interested in the film, may also happen to be interested in Leo, and possibly the other way around too. Wouldn't it be a good idea, to let both sets of Web surfers know about the complimentary relationship of the two sites? One great way to accomplish this would be to contact the Webmaster of Leo's shrine, and offer them a link on your site, if they'll do you the same favor. You'll probably find that your offer is met in good terms, and they'd be more than happy to oblige.

Presto! You've just created a cooperative marketing effort.

Non-Virtual Promotion

By far the most over looked method of promoting one's Web site is by the means which is farthest away from the world of cyber-reality, but can still reach the largest amount of people - Real World Promotion.

This one is especially important if you are a business that launches an Internet site. So many times we see companies that spend huge sums of money to create an Internet presence, but then they resume their real-world marketing efforts, without even a mention of the newborn entity. By simply adding their URL to letterhead, business cards, and print advertising, they would be reaching untold numbers of customers, who previously did not know about their Web site, and maybe would have never looked for it on the Internet, due to the fact that they assumed it didn't exist.

This is a too common story when it comes to corporations and their Internet marketing strategies, but most of all, it is the most avoidable pitfall, which we have the most control over.

In a Nutshell

Take advantage of every avenue for Web promotion that is open to you, but make sure you approach it with a plan and strategy, before you begin your campaign. Know what your expectations are - How many hits per day, how many unique visits, how many new visitors, etc. - and then map out a course to achieve them. Just as in life, starting a campaign with no objective, is like taking a drive, with no destination. It may be relaxing for a while, but sooner or later you're going to get bored, not to mention, run out of gas.

If one method of promotion doesn't work, make sure you you're also using the others. Don't give up on the method that isn't working either, just try to find ways to make it work. To paraphrase marketing guru, Jay Conrad Levinson, "Was it the first blow or the fifth blow of the hammer that broke the stone cutter's rock? It was neither. It was the combination of all five that did the job.".