Website Design that WORKS

"On behalf of Promark Promotions, I would like to take this opportunity of expressing my gratitude to you and Julie for the excellent work that FX Digital did in designing our website.

It took longer that it should to decide that a website would be appropriate for our business but once the decision was made and now we have the finished result, we are very pleased with the responses we are receiving.

At Promark Promotions, we place great emphasis on service to our clients; therefore we are very aware and take note of the service that we receive from our suppliers, etc.

FX Digital has been excellent in the follow-up technical support and service it provides following the completion of the website design.

Thank you again, we would have no hesitation in recommending your company."

Barry Watkins
Principle
Promark Promotions (Australia)

Promotion...

Special Note: Want to know even more about Website promotion and marketing, as well as the latest news, reviews, and commentary? Just head over to our Cyber Aspect website today. We've got everything you're looking for and more.

Successful Website Promotion

Now, what about your other options for Web site promotion? You've still got a lot of doors open to you, so you should take advantage of as many methods as possible to keep those hits coming in.

Banner Exchanges

While the majority of banner advertising may be done by the big players in the Internet market, there is also a sub-sector for the smaller players like us, as well. Banner Exchanges are a type of banner advertising program, which could basically be described by the old saying of "One hand washes the other".

In a banner advertising program, you create a banner which will be displayed on other people's Web sites, and at the same time, you display a banner on your site for other people. It is a rewarding system as well, given the fact that the more people click on banners which are located on your site, the more times your banner is displayed on other sites. In essence, the more success you have in getting users to click banners from your site, the more success you'll have in promoting your site as well. Although it may seem like a paradox, it is quite true.

The one thing to watch for when becoming a member of a banner exchange is the ratio at which they display your banner, in relation to how many hits you send through. An average may be around a 1:2 ratio, while at better banner exchanges, you may find better terms. For example, ours (no arrogance intended) has a 2:3 ratio, giving members more rewards for sending click-throughs.

E-mail & Newsgroup Trailers

How many e-mail messages or newsgroup postings do you make in a day? Do you attach a 'trailer' message to your messages? If not, you could be missing one of the best methods of spreading the word about your site.

A simple trailer message at the bottom of your e-mail after your name, that is inserted automatically by the mailer program will go a long way in bringing new visitors. Something like...

"For the World's Best Widgets!"
http://www.widget.com/

Simple but effective. This is especially true of newsgroup posting, where there is the potential that hundreds or thousands of people will read the message.

Newsgroup Postings

Newsgroups are a marketers dream, which is one reason why we see so much spam floating around the Usenet circle. Messages are posted and read by millions of people daily, and then re-read them through archives such as DejaNews. As well, newsgroups are specifically classified according to interest. It has virtually taken all the work out of market and demographic research.

By announcing your site though a newsgroup posting, you have the opportunity to reach a multitude of people through just one posting. On the other hand, you have the potential to infuriate that same group of people by posting in the wrong manner. Newsgroup users have never been known for their patience, and flame-wars occur often across the Usenet.

On the bright side, there are specific newsgroups which exist for the sole purpose of announcing your site to the world. On the negative side, these groups aren't the most frequented destinations on Usenet. By looking for a group which falls into the same interest category as your site falls into though, you may be able to gain a complete audience just through a posting to them. The important thing is to do it right. This includes making sure that your posting is at the least, informative and non-commercial sounding. The best method is to research these groups for a short period of maybe a week, before you plan on posting. See how other members of the group either post or react to postings similar to the one you'd like to make. Learn from their mistakes. Then, don't repeat them when you make your posting the group.

One posting should be enough, if you've done your marketing correctly. Whatever you do, don't spam the newsgroup with multiple messages that all contain the same thing. This will invite a plethora of hate mail and postings in your direction, doing little to boost the popularity of your site. Again though, when done correctly, Usenet can be your friend.

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